Ask 8 for ATFriend Wandena

Every month we let an ATFriend speak and this month it is Wandena. I spotted an amazing photo of her in the desert in Dubai on Instagram in 2017 and contacted me to ask if I could use this great photo for our social media. That was allowed. After that time we kept in touch and I continued to receive the most beautiful photos.

And that is why it seemed like a good idea to let Wandena speak this month and ask her our 8 questions:

1. What was your first ATF item?

I purchased my very first item in 2016, the large shopper zebra with matching toiletry bag. I actually found the large shopper camouflage really cool, but since I wasn't a real ATF fan at the time, I didn't immediately buy the most expensive one. But when the zebra bag was delivered I was immediately sold. And I even regretted not having purchased the camouflage shopper. This fit better with our holiday destination; early 2017 we would go to Dubai with the whole family to celebrate my father's 70 birthday. Following my purchase, I received an email asking about my shopping experience. I responded to this and received a discount code from 10%. Then I had to and immediately purchased that camouflage bag with matching toiletry bag. I was completely happy! In the meantime my collection consists of 3 large, 3 small shoppers, 4 toilet bags and let's not forget my husband's MAN bag!

2. What do you use your ATF shoppers for the most?

Yes what not? They go to work, gym, groceries, weekend breaks and of course vacations. And I always use them as hand luggage. And during the holidays they also go everywhere; beach, excursions, you name it! My last purchase, the small silver neoprene shopper, even went with us when we went out to dinner!

3. What is your all-time favorite activity?

It could be anything. Cuddling on the couch with my daughter, cooking, sweating during a Punch lesson, with the nice weather of the past time just on my own terrace in the hammock with a good book, making plans for the next vacation, online shopping for an ATF item :-)

4. We often hear that ATF generates a kind of feel-good feeling. Do you recognize that? And what makes you even more happy?

Yes, I recognize that. With me it starts to look like an addiction, with every vacation I book I want a new bag. But I don't just buy for myself, I also give them as a gift. And on vacation my husband went crazy because of me, because it is always again; "are you taking a nice photo of the ATF bag"? In the meantime, I have also started a photography course myself and may I do it myself, that also makes me happy.

5. Which holiday destination is your all-time favorite and why?

In general Southeast Asia and in particular Bali. We have been there fifty times and every year I say to my husband: "no more next year", but every summer holiday we end up in Bali again. Lovely people, great food, good weather and beautiful nature. The intention is not to go to the East but to the West of the world next year. I'm curious where we will end up (again).

6. At ATF we like a drink, which is your favorite?

This summer the Gin-Tonic was a favorite, with all kinds of different embellishments.

7. Which print or color do you still miss in the ATF collection?

At the moment I miss nothing, there is so much that I would like to add to my collection. But if I have to say something, then print a batik.

8. Is there anything you would like to ask us?

You go so fast, as you said yourself: the train rumbles on. Where do you see yourself over 5 years and how do you want to keep the bond with your ATFriends? I can imagine that the bigger you get, the harder it gets. If I can give an example showing that you are growing so fast, the cards are with the orders. At my first orders, they were personal handwritten cards (which I saved all) and now they are already pre-printed.

Brechje: what nice questions! Where I see ATF over 5 years, I answer later. First I would like to respond to your second question how I want to keep the band. When I founded ATF in 2015, not much was bought in the webshop yet. I packed the orders myself, wrote a sweet card with it and brought it to the post office. In 2016 and 2017 it became busier in the web shop and I hired someone to help me and now in 2018 there are three of us. Until 1 June, the three of us were packing packs and writing cards all afternoon. Very nice, but it was at the expense of everything. Amber from customer service could not provide optimum service, Layla our online marketer could not sufficiently occupy himself with online marketing and also containers arrived late in the Netherlands because I answered emails too late. It had to be different. Or I let everything get wasted because we want to keep packing everything ourselves. Or we will hand it over so that we have time for our ATFriends, for example. We are available all day, we have the best social content, the goods arrive on time and we all do what we like at the office instead of packing the whole day. But yes, that means no more handwritten cards. I think that's a shame too. But we can now focus full time on our ATFriends and monitor that band. And then in 5 years, when I close my eyes and dream, then ATF is an established brand in 2023 in the Netherlands, ATF is winning market in Spain and we are setting up ATF in a third geography now to France, but that can still change). And hopefully you will still be just as enthusiastic as now! Thank you for your enthusiasm Wandena!

Have a great weekend everyone! Love, Brechje


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