A week full of female power!

Thank you for being here again and reading my weekly blog! My name is Brechje Gondrie, founder of All-time Favorites and I take you every week in my adventure to make All-time Favorites the big bag brand in the Netherlands. This week was packed with great encounters with female power ladies!

It started with our panel investigation last Saturday. A lot of women had signed up, even a bit too much. So we had to ask many ladies if they want to come next time. To be able to keep asking questions, 10 ladies are the maximum number that we would like to receive here every time for our research. My business coach Ole van der Straaten led the investigation and he had a lot of surprising questions, which sometimes sounded so strange to the ladies. For instance; you walk into the AH and you have to choose a product that you associate with ATF, what do you buy? There were nice answers: wine, wine, wine, wine, wine, wine, wine, Tony Chocolonely chocolate, a fresh fruit salad and a watermelon!

And thus? I hear you think. Well, that indicates that these ladies associate ATF with the goodlife & enjoyment. How nice is that? Fortunately nobody said cauliflower, toothpaste or toilet paper haha! It was a nice afternoon. We had a delicious ATF cake made, but unfortunately we couldn't really sell it on to the ladies, so Amber, Layla and I ate it afterwards myself.

On Tuesday I received a visit from Jo Goodwin, a former colleague; it distributes Holster Australia (slippers) in the United Kingdom. And I once also distributed that brand in the Benelux. Together we were always in the booth at the big shoe fair in Milan. And she is interested in setting up / distributing ATF in England. I completely forgot to take a picture of the two of us Tuesday. She is only small in stature, but a real power lady! In the evening I went to Pilates class at PLTS and saw this on the mirror. Of course I had to record that for this blog!

Thursday morning I had an early coffee appointment with Isa Hoes and Medina Schuurman. They will release a new book this month and start an online platform for women. I think it's great how these ladies are breaking the taboo around the transition and other "women's ailments". And they also stand up for the fact that we women should rather be for each other. Power ladies! I had met both ladies last year and they are both big ATF fans and we just wanted to see if we could set up something for their platform together. To be continued. More about this later. Even then I completely forgot to take a selfie with the ladies ... In the afternoon we again had Amber and Layla, a lot of female energy was released again haha!

Now is the weekend and I am surrounded by all power women again; tonight I am having a nice meal with my BFFs from my student days and tomorrow my very first friends (from my birth), 2 sisters, will come to eat with me! Hubby is a weekend away with friends, so I have a wonderful girls weekend ahead. So enjoy.

Have a nice weekend and see you next week. Love Brechje x


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