Thank you for being here again and reading my weekly blog! My name is Brechje Gondrie, founder of All-time Favorites and I take you every week in my adventure to make All-time Favorites the big bag brand in the Netherlands. This week it's about my tic; HIGH HEELS!
I prefer to wear heels. 10 cm is my favorite height. I can stand on it, walk well and at that height I really feel all woman! If it becomes 10,5 or higher, I cannot properly wrap my feet and my back is bothering me.
All my adult life I have heard from people "that you can walk on it, Brech?". Yes, I can, because I just love to wear heels. It started in my student days, but it only took on serious forms, this high-heeled tic, when I went to work.
Somewhere around the beginning of 2000 there were suddenly shoes with red soles from Christian Louboutin. I no longer know how I came in contact with it, but I went completely crazy. And especially the pump determined by 1; the Decollete 100 jazz pumps black. When I saw it, I was completely captivated. That may sound a bit exaggerated, but it really was. These high heels did not let me go. In that period, it was 2007 / 2008 I first hired someone, Jennifer, and day in and day out I talked to her about these pumps! "Once Jen, if I have saved enough, I will buy these pumps". In addition to being just the ultimate perfection (shape, heel, height) in my eyes, these shoes were a statement to me, a symbol of female power. Don't ask me why, but I just thought so.
In 2009 I needed a new logo for my company and my designer Dominique asked if he could use this pump on my 1 in some other way. I wanted a powerful, cool yet feminine logo. And well ... this pump belonged to that. You now know the result.
In 2010 it was finally there! I had saved enough money. And because at that time Louboutin was hardly sold in the Netherlands and I didn't want to go all the way to Paris, I ordered them online at the high-end net-a-porter webshop. A beautiful box with bow was delivered by a courier in my showroom and my dream became reality. Now years later it is still too funny that these two names have been so important and so all-determining for me and ATF:
Because this high-end webshop reported in 2014 that they were interested in my ATF python shoppers, something that for me was the most important bit of EVER to push through and turn that one python bag into my own big bag brand AND that Decollete 100 Jazz pump was my inspiration for the powerful pink female power logo of my own bag brand that now boasts almost every shopper!
But why are you telling us this now? Can I hear you thinking?
Last week I received an app from my former staff member (and girlfriend) Jennifer with a photo of a vacancy on LinkedIn; with the text: BRECH! LOUBOUTIN COMES TO THE NETHERLANDS!
And Jen and I celebrated that this week! I had to wait a long time for it! But now that you've read this, you may understand a little how I am happy with this! I feel like a new pair of shoes coming on!
Nice weekend all!
ps exactly 1 week and then the new collection comes online !! YOOHOOOOO