It's Friday again, so it's time for my weekly blog. Only 31 days and then I fly to the Spanish All-time Favorites adventure, so this period is full of organizing things that will all have to continue in Amsterdam when I'm not at the office anymore.
Something that I have completed this week is the ATF communication platform. A file where everything related to ATF communication is recorded. What is the message, tone of voice, look & feel, target group, etc. I found that quite difficult. Because I am "ATF" my head, stomach and skin are full of what I feel around my own brand. To get that out of your mind and heart on paper is quite difficult.
But if Jorien will soon start a collaboration with an advertising agency, let me say something, then it is so nice that she can briefly write that agency about ATF without me having to be there anymore. Everything has to come from my head on paper.
For example, I have been able to reduce ATF's brand personality to 3 key words: tough, cheerful and stylish: SOS ATF is your lifesaver in your busy on-the-go life!
ps This weekend, Amsterdam will be completely pink. That is why I am our pink vinyl shopper in the spotlight today!