How it all started

The idea to make a hip big shopper came into being in 2010 when Brechje Gondrie, the founder of All-time Favorites (ATF), saw fashion stylists lugging such a big blue / yellow Swedish during her work at the World Fashion Center in Amsterdam shopper. Such hip people with such a bag, that should also be stylish, she thought. And so she conceived and developed the first large ATF shopper, in python print. Brechje found a producer and after sending the first samples back and forth a few times, the green light was given for the production of 500 python shoppers. These shoppers caught on immediately and were sold out in no time. But at that time, Brechje's company focused on importing Danish fashion brands into the Dutch market and, apart from the fact that additional shoppers were sometimes ordered again, not much was done about it.

That changed immediately when in 2014 the beautiful luxury webshop www.net-a-porter.com reported itself with an interest in purchasing the python shopper. That was a wake-up call for Brechje. If such a large and beautiful webshop were interested, there would probably be much more potential in her product. She gave herself one year to turn that one shopper, an entire collection, and then a brand. And so the first real collection was launched in 2015 and the ATF webshop was opened.

Now, a few years later, All-time Favorites has become the Big Bags brand that ensures that every woman with a busy on-the-go life can get the most out of her day. Via the schoolyard to her work, from the gym via the supermarket to the airport and then on to the beach in one go. She manages it all in one day with a bag of All-time Favorites. Bags bigger than life.

All-time Favorites: For all power women, working moms, office tigers, sports enthusiasts, shopaholics, party animals and nobody's wives.

The team

Brechje Gondrie
Owner / Founder

What is your favorite ATF shopper?

The shopper that this entire ATF adventure once started with; the great shopper python

What do you always have with you in your ATF shopper:

My wallet, my phone, a hair band, a nail file and a lip gloss

What makes you happy ?:

so many things make me happy; a perfect cup of coffee, a nice pair of heels, facetimen with my family, sports, spotting someone with an ATF shopper and going out for dinner.

Life motto / favorite quote:

When the going gets tough, the tough get going.

Guilty pleasure:

Scoop candy

You can wake me up for:

Holidays, where are we going?

What is your favorite holiday destination?

I don't really have an 1 favorite, because as National Geographic always says: "there's so much more to explore".

Recognizable by:

Skinny jeans & high heels.

Style icon:

Rosie Huntington.

Jorien the Youngest
General Manager the Netherlands

What is your favorite ATF shopper?

The little shopper Leopard. This shopper fits with every outfit. Even if you have an off day, everything is against you or if you are just dressed super boring, this shopper will pick up your outfit and your mood! Besides, no one has ever gotten worse from a leopard print, I always say.

What do you always have with you in your ATF shopper:

Agenda (such a real old leather diary with filling), chewing gum, wallet and a hat for when it rains (because otherwise my hair will fluff). And lipless, Many types of lip gloss that I always forget to put on.

What makes you happy ?:

That I have to laugh so hard that I have a pain in my stomach and a medieval body (clapping my hands and making strange noises)

Life motto / favorite quote:

Anni, amori and bicchieri di vino, nun se contano mai - Years, lovers and glasses of wine; these things must not be counted.

Guilty pleasure:

Expensive designer shoes

You can wake me up for:

Dance an evening

What is your favorite holiday destination?

Basically any place in Italy, but if I have to choose then I go for Forte Dei Marmi and Sardinia.

Recognizable by:

Lots of big hair (lots of curls), tight pants and high heels

Style icon:

Carrie Bradshaw and Coco Chanel

Eline Reijnders
Customer support / Web shop support

What is your favorite ATF shopper?

My new XS shopper leopard, I take it to work every day. During the weekend I travel a lot by train, so the little shopper python is my favorite.

What do you always have with you in your ATF shopper:

Hairbrush, keys, sunglasses, wallet, makeup, music earbuds. What not?

What makes you happy ?:

Terraces in the sun make my cat very happy, messing around in my jogging suit at home, weekends away, nights out and wine.

Life motto / favorite quote:

If you're going to be sad you might be well in Paris

Guilty pleasure:

Thick fluffy socks with non-slip sole

You can wake me up for:

Christmas, this is the most wonderful time of the year.

What is your favorite holiday destination?

Everywhere it is nice and warm, cozy and sunny.

Recognizable by:

Brabant accent

Style icon:

Blake Lively